NewEdge Bridge Program Supports Growing Client Segment with Full Suite of Solutions, Services of NewEdge Capital Group
PITTSBURGH, Dec. 4, 2023 — NewEdge Capital Group, LLC, a leading and rapidly growing wealth management firm supporting successful financial advisors nationwide, launched a new program to address the challenges advisors can face when servicing ultra high net worth clients. The Ultra High Net Worth (UHNW) NewEdge Bridge Program provides a seamless process for representatives affiliated with NewEdge Advisors that have UHNW clients to ensure these individuals and families have access to the NewEdge Wealth platform, products and services that are designed specifically to address the needs of this growing market segment.
The NewEdge Bridge Program is designed to ensure that representatives of NewEdge Advisors can provide the right level of services to UHNW clients and the flexibility to choose the level of involvement with the ongoing engagement. In practice, these representatives will introduce qualified clients to NewEdge Wealth advisors and can remain involved with the client relationship. All participating teams share in the revenues related to the relationship.
“NewEdge Wealth was designed specifically to meet the needs of UHNW clients,” said Neil Turner, Co-CEO and Co-Founder of NewEdge Advisors. “By formalizing a program to connect NewEdge Advisors representatives with the team at NewEdge Wealth, we ensure that UHNW clients have access to a level of service, solutions and investment opportunities designed to support their unique needs in a mutually beneficial manner.”
John Straus, Jr., Partner and Co-Founder of NewEdge Wealth, added, “This program helps everyone deliver the best service possible to a critical and growing segment of our client base. We have already seen significant excitement for this program and have already engaged with clients introduced to us by representatives at NewEdge Advisors. We expect this program to drive meaningful growth across the firm while helping NewEdge Advisors representatives compete for business they historically may not have focused on.”
About NewEdge Capital Group
NewEdge Capital Group and its subsidiaries collectively trace their roots back over 30 years and provide best-in-class technology-enabled solutions and support services to financial advisors and their clients. Today, NewEdge Capital Group, a Barron’s Top 100 RIA Firm and Forbes’ America’s Top RIA Firm*, has over $42 billion in client assets** and supports over 300 financial advisors servicing several thousand households, family offices and institutions comprising more than 75,000 client accounts. The company is a division of EdgeCo Holdings, LP, which collectively services over $170 billion in assets through NewEdge and its other custody and retirement businesses. For more information, visit www.newedgecapitalgroup.com.
*Barron’s rankings awarded in September 2023 based on prior 12 month data. Forbes/Shook rankings awarded in October 2023 based on data from 3/31/22-3/31/23.
**Assets “serviced by” the firm includes (i) client assets for which we provide investment advisory services, (ii) client assets for which we provide brokerage services through our affiliate, NewEdge Securities, Inc. and (iii) client assets held at unaffiliated broker dealers for which we provide supervisory oversight and support services.
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